Competitive femininity: inside the wild and secretive world of sororities
Documentary filmsAfter the University of Alabama rush went viral on TikTok, a film-maker followed four young women seeking admittance
In the realm of TikTok trends turned into mass cultural reality shows, few have captured attention quite like Alabama rush. For weeks in August 2021, TikTok was awash in content about the intense, highly scrutinized and anticipated process of sorority recruitment: daily “OOTDs” (outfits of the day), rush recap videos from freshly tanned and coiffed prospective new members (PNMs), and reactions to 18-year-old girls either elated or devastated by the high-stakes game of likability that is rush.
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